AdViews: 3,000 New Commercials, Improved Access October 21, 2009
Posted by Jill Katte in : AdViews, Announcements , add a comment
I’m excited to announce that we’ve launched 3,000 new commercials in the AdViews digital collection on iTunes U.
http://library.duke.edu/digitalcollections/adviews/
This includes over 50 new products and brands, such as the American Association of Railroads, Burma Shave, Bounce, Eastern Airlines, Folgers, Glade, Pepto-Bismol, Prell, Sanka, and Zest. We’ve also added many new commercials for Crest, some fantastic Hasbro toy commercials from the 1970s, and much more.
The AdViews Highlights album now features over 40 commercials with closed captioning and audio descriptions created by the National Center for Accessible Media for users with hearing or vision impairments. Users can take advantage of these accessibility features using the Preferences and Controls menus in iTunes. We’ve also improved the indexing of the collection, making it easier to search for and discover AdViews content from the Libraries website.
Many thanks to Duke Libraries staff and interns, to Duke OIT, and to A/V Geeks for their excellent contributions to the project.
The digital collections team will promote some new AdViews commercials during the next few weeks on Twitter — follow us! http://twitter.com/dukedigitalcoll
AdViews: Don’t Touch That Dial! July 21, 2009
Posted by Jill Katte in : AdViews, Announcements , 4comments
The Duke Digital Collections team is excited to announce our newest project: AdViews, a digital archive of vintage television commercials. Our first batch of commercials went live in iTunes U last night (July 20, 2009), and we’ll continue to add thousands of historic commercials to the collection through the rest of 2009. By year’s end, the collection will contain over 10,000 digitized TV commercials from the archives, all available for FREE from Duke’s iTunes U site.
AdViews will provide students, teachers, and researchers access to a wide range of vintage brand advertising from the first four decades of mainstream commercial television. The collection will support interdisciplinary research, not only in marketing and advertising history, but also in visual studies, communication, women’s studies, public health, cultural anthropology, nutrition, technology, and more.
AdViews currently features commercials from the ad agency D’Arcy Masius Benton & Bowles (DMB&B), a New York advertising firm founded in 1929. The DMB&B archives are held at Duke in the Hartman Center for Sales, Advertising & Marketing History, a research center in the Rare Book, Manuscript, and Special Collections Library.
Stay tuned! We’ll be right back with more AdViews updates and behind-the-scenes information…
