BH0355: at Gimbels! Procter & Gamble's new "Lilt"--the home permanent that looks... feels... behaves so much like naturally curly hair!

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An image database of over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.

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John W. Hartman Center for Sales, Advertising & Marketing History
919-660-5827

Item Details

Item Number:

BH0355

Company:

Procter & Gamble Co.

Product:

Lilt Home Permanent

Number of Pages:

Year:

1950

Rights:

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at Gimbels! Procter & Gamble's new "Lilt"--the home permanent that looks... feels... behaves so much like naturally curly hair!

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at Gimbels! Procter & Gamble's new "Lilt"--the home permanent that looks... feels... behaves so much like naturally curly hair!

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