The materials in Ad*Access are not in the public domain. For any use other than research, teaching, or private study, prior permission from the company holding copyright is required. Please see the Copyright and Citation Information Page for information regarding use of the Ad*Access advertisements.
Order of Advertisements
The advertisements in Ad*Access are in five major categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II. Within the categories themselves, the advertisements are organized by date and/or subcategory. Results from a search will list the categories by the number of relevant advertisements within each category, and then by each date/subcategory range that a category contains.
Within these date or subcategory ranges, the advertisements appear in alphabetical order by the headline recorded for an advertisement. Advertisements with quotation marks or numbers at the beginning of the headline will appear first. Dates are listed after each headline for reference.
The advertisements in the Ad*Access Project are primarily single page ads. Advertisements with more than one page were numbered according to the order in which the pages were scanned, not according to the page numbers on the advertisement.
A small number of advertisements were spread across two facing pages and were too large to be scanned as one image. Rather than present a split image of the advertisement, a reduced color photocopy of each page of the ad was created. The two copies were then scanned together as one "page." For items scanned this way, the database represents the number of pages of the advertisement as two even though there is only one image. For reasons of scanner availability, a few of the larger one-page ads also were photocopied and the scan made from this reduced-size color copy. The database contains a field listing the measurements of the original advertisement for any item that was photocopied and then scanned.
Users are welcome to print images from the Ad*Access Project for personal or research use. Any other use requires the user to contact the company. Printing depends largely upon your system and the type of software and printer you have. Images suitable for study or reference use can be obtained by printing directly from Netscape or Internet Explorer, but saving the image and printing it from a graphics program is another option. [See also printing information in the Frequently Asked Questions page.]
This site includes historical materials that may contain negative stereotypes or language reflecting the culture or language of a particular period or place. These items are presented as part of the historical record and do not reflect the values and beliefs of the John W. Hartman Center for Sales, Advertising & Marketing History; the David M. Rubenstein Rare Book & Manuscript Library; Duke University; or the Duke Endowment, which provided the funding for the project.