AdViews: A Digital Archive of Vintage Television Commercials

AdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s. These commercials were created or collected by the ad agency Benton & Bowles or its successor, D'Arcy Masius Benton & Bowles (DMB&B). Founded in 1929, Benton & Bowles was a New York advertising agency that merged with D'Arcy Masius McManus in 1985 to form DMB&B. Major clients included are Procter & Gamble, Kraft, Schick, Vicks, and Post, among others. Commercials will be added in phased batches over several months in 2009. The commercials are a part of the D'Arcy Masius Benton & Bowles Archives found at the John W. Hartman Center for Sales, Advertising & Marketing History in Duke University's Rare Book, Manuscript, and Special Collections Library.

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AdViews on iTunes

Highlights

Expert Interviews »

Interviews with various experts regarding the AdViews project, television commercials, and the DMB&B ad agency.

Test Your Ad Knowledge »

Think you know TV advertising from the 50s, 60s and 70s? Take this 10-question quiz to test your ad knowledge.