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AdViews Expert Interviews

Interviews:

  1. Roy Bostock
    Roy Bostock is the former CEO of D'Arcy Masius Benton & Bowles and current chairman of Yahoo!.  Mr. Bostock started with Benton & Bowles in 1964, and worked with many of the clients whose commercials are featured in this project.

  2. George Grody
    George Grody is a visiting professor at Duke University in the Markets & Management Studies Program, and served as a marketing executive with Procter & Gamble for 26 years.

  3. Skip Elsheimer
    Skip Elsheimer is the founder of A/V Geeks, a repository of 22,000 vintage educational films, and is the technical expert responsible for digitizing the film reels of D'Arcy Masius Benton & Bowles commercials found in the AdViews project. 

  4. Jill Katte & Jacqueline Reid
    Jill Katte is the Digital Collections Program Coordinator for the Duke University Libraries, and is the Project Manager for the AdViews project.  Jacqueline Reid is the Director of the Duke University Library's Hartman Center for Sales, Advertising & Marketing History, which holds the D'Arcy Masius Benton & Bowles archives, among other advertising-related collections.

  5. Jason Chambers
    Jason Chambers is an associate professor of advertising at the University of Illinois at Urbana-Champaign. He is author of Madison Avenue and the Color Line: African Americans in the Advertising Industry.

  6. Peggy Kreshel
    Peggy Kreshel is an associate professor of advertising at the University of Georgia. She discusses her research on women in advertising.

Expert Interviews are available in both YouTube and iTunes U.


Last modified January 19, 2010 4:52:26 PM EST

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