AdViews Expert Interviews

Interviews:

  1. Roy Bostock
    Roy Bostock is the former CEO of D'Arcy Masius Benton & Bowles and current chairman of Yahoo!.  Mr. Bostock started with Benton & Bowles in 1964, and worked with many of the clients whose commercials are featured in this project.
  2. George Grody
    George Grody is a visiting professor at Duke University in the Markets & Management Studies Program, and served as a marketing executive with Procter & Gamble for 26 years.
  3. Skip Elsheimer
    Skip Elsheimer is the founder of A/V Geeks, a repository of 22,000 vintage educational films, and is the technical expert responsible for digitizing the film reels of D'Arcy Masius Benton & Bowles commercials found in the AdViews project. 
  4. Jill Katte & Jacqueline Reid
    Jill Katte is the Digital Collections Program Coordinator for the Duke University Libraries, and is the Project Manager for the AdViews project.  Jacqueline Reid is the Director of the Duke University Library's Hartman Center for Sales, Advertising & Marketing History, which holds the D'Arcy Masius Benton & Bowles archives, among other advertising-related collections.
  5. Jason Chambers
    Jason Chambers is an associate professor of advertising at the University of Illinois at Urbana-Champaign. He is author of Madison Avenue and the Color Line: African Americans in the Advertising Industry.
  6. Peggy Kreshel
    Peggy Kreshel is an associate professor of advertising at the University of Georgia. She discusses her research on women in advertising.
  7. Marketing Across Borders: Using AdViews in the Classroom at Duke
    Markets and Management Professor George Grody used vintage advertisements in the AdViews collection in his Fall 2009 course, "Marketing Across Borders." In this video, five students from this course discuss their experience using AdViews in their class.
  8. Marketing Across Borders: Using AdViews in the Classroom at Duke (Full Class)
    In Professor George Grody’s Fall 2009 Markets and Management course “Marketing Across Borders”, five students presented on the contrasts in historic television commercials from the AdViews collection and current presentations of the same or similar products.
  9. Sociology Markets and Marketing: Using AdViews in the Classroom at Duke
    Students in Professor George Grody's Markets and Marketing Spring 2010 Sociology class compared vintage commercials from the AdViews collection to more recent ones for the same or similar products.  In this video, four students present their research and lead a class discussion.

Expert Interviews are available in both YouTube and iTunes U.

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