D'arcy Masius Benton & Bowles Corporate

Track

Image

Title

Description

Benton & Bowles: Stalking the Wild Cranberry, 1970s (dmbb20801)

The making of a TV commercial; Euell Gibbons for Grape-Nuts. Behind the scenes at Benton & Bowles ad agency. Produced for American Association of Advertising Agencies by George Gage Productions.

Benton & Bowles: Sample Clips, 1950s-1960s (dmbb32101)

A montage of just portions of a variety of TV spots.

D'arcy Masius Benton & Bowles (DMB&B), 1985 (dmbbvt00701)

Promotional film announcing merger of Benton & Bowles with D'arcy-MacManus Masius to form D'arcy Masius Benton & Bowles. "We're so excited."

D'Arcy Masius Benton & Bowles (DMB&B): Greatest Hits Montage, 1985 (dmbbvt01001)

Best of DMB&B. Celebrities include Frank Sinatra, Arnold Palmer.

Item Information

Description

Television commercials created for D'arcy Masius Benton & Bowles from the D'Arcy Masius Benton & Bowles advertising agency archives held in the John W. Hartman Center for Sales, Advertising & Marketing History at the Duke University Libraries. The TV ads were digitized from the 16mm preservation film prints in 2009, as part of the AdViews Collection. For more information, please visit the collection website at: http://library.duke.edu/digitalcollections/adviews/