D'arcy Masius Benton & Bowles Corporate

Track
Image
Title
Description
1
The making of a TV commercial; Euell Gibbons for Grape-Nuts. Behind the scenes at Benton & Bowles ad agency. Produced for American Association of Advertising Agencies by George Gage Productions.
2
A montage of just portions of a variety of TV spots.
3
Promotional film announcing merger of Benton & Bowles with D'arcy-MacManus Masius to form D'arcy Masius Benton & Bowles. "We're so excited."
4
Best of DMB&B. Celebrities include Frank Sinatra, Arnold Palmer.

Item Information help

  • Description
    Television commercials created for D'arcy Masius Benton & Bowles from the D'Arcy Masius Benton & Bowles advertising agency archives held in the John W. Hartman Center for Sales, Advertising & Marketing History at the Duke University Libraries. The TV ads were digitized from the 16mm preservation film prints in 2009, as part of the AdViews Collection. For more information, please visit the collection website at: http://library.duke.edu/digitalcollections/adviews/
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