Expert Interviews

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1
Roy Bostock is the former CEO of D'Arcy Masius Benton & Bowles and current chairman of Yahoo!. Mr. Bostock started with Benton & Bowles in 1964, and worked with many of the clients whose commercials are featured in this project.
2
George Grody is a visiting professor at Duke University in the Markets & Management Studies Program, and served as a marketing executive with Procter & Gamble for 26 years.
3
Skip Elsheimer is the founder of A/V Geeks, a repository of 22,000 vintage educational films, and is the technical expert responsible for digitizing the film reels of D'Arcy Masius Benton & Bowles commercials found in the AdViews project.
4
Jill Katte is the Digital Collections Program Coordinator for the Duke University Library, and is the Project Manager for the AdViews project. Jacqueline Reid is the Director of the Duke University Library's Hartman Center for Sales, Advertising & Marketing History, which holds the D'Arcy Masius Benton & Bowles archives, among other advertising-related collections.
5
Peggy Kreshel is an associate professor of advertising at the University of Georgia. She discusses her research on women in advertising.
6
Jason Chambers is an associate professor of advertising at the University of Illinois at Urbana-Champaign. He is author of Madison Avenue and the Color Line: African Americans in the Advertising Industry.
7
Markets and Management Professor George Grody used the AdViews collection in his Fall 2009 course, "Marketing Across Borders." In this video, five students from this course discuss their experience using AdViews in their class.

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  • Description
    Interviews with various experts regarding the AdViews project, television commercials, and the D'Arcy Masius Benton & Bowles ad agency. Interview subjects include Roy Bostock, former CEO of D'Arcy Masius Benton & Bowles; Skip Elsheimer, founder of A/V Geeks; George Grody, visiting professor at Duke University and former marketing executive at Procter and Gamble; Jill Katte, Digital Collections Program Coordinator in the Duke University Libraries; and Jacqueline Reid, Director of the Hartman Center for Sales, Advertising & Marketing History in the Duke University Libraries.
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