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Highlights

Track
Image
Title
Description
1
Peter Paul Candy: Caravelle Candy Bar, 1970s (dmbb00309)
Pop Art inspired
2
Peter Paul Candy: Peanut Butter with No Jelly Candy Bar, 1970s (dmbb00312)
Features Vincent Price
3
Avis Car Rental, 1960s-1970s (dmbb00623)
Avis. We Try Harder. Won't You?
4
Yardley: Sigh Shadow Eye Shadow, 1960s-1970s (dmbb00706)
How to Make The Most of What You Have - Pamela Sue Martin from Nancy Drew and Dynasty
5
Yardley: You're The Fire Skin Incense, 1960s-1970s (dmbb00707)
6
Yardley: Sigh Shadow Eye Shadow, Easyliner Eyeliner, and Lashalot Mascara, 1960s-1970s (dmbb00710)
7
Allied Chemical: Caprolan Nylon, 1960s (dmbb00811)
8
Allied Chemical: Questo fabric, 1960s (dmbb00813)
9
Eastern Airlines, 1960s (dmbb01008)
10
Schick: Powershave Razor, 1950s-1960s (dmbb01402)
11
Florida Citrus: Fresh Frozen Orange Juice Concentrate, 1950s-1960s (dmbb01719)
Time for a break
12
Beech-Nut Peppermint Gum, 1950s-1960s (dmbb02323)
Man builds rocket out of gum. Featuring stars from contemporary sitcoms
13
SC Johnson: Pledge, 1960s (dmbb02729)
Angry furniture.
14
SC Johnson: Virex Antivirus Spray, 1970 (dmbb03005)
"It kills the 1970 winter viruses!"
15
SC Johnson: Klean 'n' Shine, 1970s (dmbb03120)
Florence Henderson.
16
SC Johnson: Johnson's Wax Polisher Scrubber, 1950s-1960s (dmbb03308)
17
Birds Eye: Sodaburst Instant Ice Cream Soda, 1963 (dmbb03404)
18
Ansco: Anscochrome Film, 1950s-1960s (dmbb04301)
Animated
19
General Foods: Log Cabin Syrup, 1950s (dmbb04410)
Animated dancing trees.
20
Baker's 4-in-1 Cocoa Mix, 1950s (dmbb04420)
21
Beech-Nut Sour Stripes Gum, 1960s (dmbb05019)
Features man in superhero costume
22
Borden's Dairy Products, 1960 (dmbb05604)
Features animated cowboy children
23
Borden's Dutch Chocolate, 1960 (dmbb05615)
Features Peter Graves and cast from "Fury"
24
Squibb: Vigran and Vigran Chewable Vitamins, 1960s (dmbb05833)
Growing Minds
25
Squibb: Spectrocin-T, 1960s (dmbb05917)
Train
26
Squibb: Sweeta, 1960s (dmbb05937)
Flamenco
27
Squibb: Spec-T Antibacterial Troches, 1960s (dmbb06001)
Jack Burns (Andy Griffith Show) and Avery Schreiber comedy team.
28
Carling's Brewery: Carling's Red Cap Ale, 1950s (dmbb06103)
29
Carling's Brewery: Carling's Red Cap Ale, 1950s (dmbb06311)
30
Utica Club Brewing Company: Utica Club Beer, 1960s (dmbb06402)
"Open Mug." Jonathan Winters and DDB writer David Reider created voices. Puppeteer Bill Baird
31
Utica Club Brewing Company: Utica Club Beer, 1960s (dmbb06417)
"Sizes and shapes."
32
Utica Club Brewing Company: Utica Club Beer, 1960s (dmbb06422)
"Duel."
33
American Safety Razor: Pal Premium Injector Shaving Blades, 1960s (dmbb06539)
34
American Safety Razor: Personna Stainless Steel Razor Blades, 1950s-1960s (dmbb06635)
Don Meredith, Dallas Cowboys
35
Chemical Bank Checking, 1950s (dmbb07504)
Skit with Ethel & Albert in "Author! Author!"
36
Chemical Bank, 1950s (dmbb07523)
37
P&G: Camay Gentle Pink Beauty Soap with Cold Cream, 1950s (dmbb07716)
38
P&G: Camay Gentle Pink Beauty Soap with Cold Cream, 1950s (dmbb07736)
Miss America
39
MONY Life Insurance, 1960s (dmbb07801)
40
Best Foods: Hellmann's Mayonnaise, 1950s (dmbb07912)
41
Best Foods: Hellmann's Mayonnaise and Nucoa Margarine, 1950s (dmbb07913)
Animated chicken
42
AMC: Rambler Marlin, 1960s (dmbb08209)
Show room
43
AMC: Ambassador 990 Wagon, 1960s (dmbb08309)
44
AMC: 1967 American Motors Car Line, 1966-1967 (dmbb08334)
45
Dietetic Labs: Pream Powdered Coffee Creamer, 1950s-1960s (dmbb08601)
46
Dietetic Labs: Pream Powdered Coffee Creamer, 1950s-1960s (dmbb08622)
47
Studebaker, 1950s (dmbb08714)
Jingle
48
Studebaker, 1956-1957 (dmbb08806)
49
Yuban Coffee, 1950s (dmbb08908)
50
Kentile Vinyl Asbestos Tile, 1950s (dmbb09304)
51
John Harvey & Sons: Harvey's Bristol Cream, 1960s (dmbb09305)
Never serve the coffee without the cream!
52
Heublein: Byrrh Wine, 1960s (dmbb09307)
53
Shulton: Desert Dri Roll Anti-perspirant, 1960s (dmbb09309)
54
Western Union Telegram, 1950s (dmbb09315)
55
Shulton: Corn Silk Face Powder, 1960s (dmbb09405)
Hip dance party.
56
Shulton: Old Spice Aftershave Lotion, 1960s (dmbb09410)
57
Shulton: That's My Color! Hair Color Shampoo, 1960s (dmbb09414)
That's my color.
58
Canada Dry Ginger Ale, 1960s (dmbb09503)
59
Canada Dry Bitter Lemon and Quinine Water, 1960s (dmbb09506)
Summer is coming
60
American Express Travelers Cheques, 1960s (dmbb09702)
Animated
61
Fluffo Shortening, 1960s (dmbb09805)
62
Texaco Sky Chief Gasoline, 1960s (dmbb10015)
The Texaco Girls present a lot of dog puns
63
E. F. Hutton, 1970s (dmbb10407)
"When E. F. Hutton talks, people listen."
64
P&G: Pampers Disposable Diapers, 1960s-1970s (dmbb12205)
65
Gillette: TRAC II Razor, 1970s (dmbb14508)
66
Post: Post-Tens Cereal Packs, 1950s (dmbb17809)
Animated, jingle
67
General Foods: Brim Coffee, 1976 (dmbb17916)
Copyright 1976. Official coffee of the 1976 Olympics
68
Norwich: Unguentine, 1960s-1970s (dmbb19307)
British weather joke.
69
General Foods: Horizon Coffee, 1970s (dmbb19815)
70
IBM 224 Dictating Unit, 1960s (dmbb20106)
71
Vicks VapoRub, 1960s (dmbb20901)
72
SC Johnson: Glade Air Freshener, 1950s-1960s (dmbb33604)
"The odor's gotta go" jingle.
73
Glass Container Manufacturers Institute: One Way Beer Bottles, 1960s (dmbb33707)
Ad for using glass bottles for beer.
74
Birds Eye: Cool Whip Non-Dairy Whipped Topping, 1960s (dmbb33708)
Could be first ad for Cool Whip. Jingle.
75
P&G: Scope Mouthwash, 1960s (dmbb33710)
Green Phantom
76
Schlitz Malt Liquor Beer, 1980 (dmbb34701)
Richard Roundtree (Shaft) and Antonio Fargas (Starsky & Hutch).
77
Arthur Murray Dance Studio, 1970s (dmbb34812)
78
American Cancer Society, 1970s (dmbb36236)
John Wayne talks about his cancer.
79
Planters: Peanuts, 1970s-1980s (dmbb36404)
Mr. Peanut in the living room
80
Post: Sugar Crisp Cereal, 1960s (dmbb39302)
81
SC Johnson: Super Bravo Floor Wax, 1970s (dmbb39804)
Features John Cameron Swayze.
82
SC Johnson: Sun Country Air Freshener, 1960s-1970s (dmbb39818)
83
P&G: Prell Shampoo, 1960s-1970s (dmbb39913)
Dave & Peg. Husband washes wife's hair
84
P&G: Zest Deodorant Beauty Bar, 1970s (dmbb39927)
Harold
85
P&G: Ivory Snow, 1970s (dmbb39931)
Peanuts. Mason Reese (popular child actor).
86
Anderson-Clayton: Seven Seas American Salad Dressing, 1960s-1970s (dmbb40017)
87
Maxwell House: Instant Maxwell House Coffee, 1950s (dmbb40718)
Dinner guests
88
Hasbro: G.I. Joe Adventure Team, 1970s (dmbb41307)
89
Hasbro: Play'n Make Kitchen Center Toy, 1970s (dmbb41309)
90
Post: Honeycomb Cereal, 1970s (dmbb41313)
Football player: "Honeycomb's big, yeah yeah yeah"
91
Post: Alpha-Bits Cereal, 1977 (dmbb41317)
Kids eating monster and Martian. Copyright notice 1977
92
Hardee's Hamburgers, 1970s (dmbb41318)
93
AMF: Roadmaster Evel Knievel Bicycles, 1970s (dmbb41404)
Evel Knievel.
94
Post: Heart of Oats Cereal, 1950s-1960s (dmbb43711)
Animated. Linus the Lionhearted
95
P&G: Charmin Bath Tissue, 1960s (dmbb44118)
96
Post: Raisin Bran Flakes, 1950s (dmbb44814)
Animated. Maisie Flake and Jack Raisin
97
Post: Toasties Corn Flakes, 1950s (dmbb44820)
Hopalong Cassidy ad. Western theme, song.
98
General Foods: Maxim Instant Coffee, 1970s (dmbb46714)
99
General Foods: Sanka, 1977 (dmbb46717)
Robert Young (Marcus Welby MD).
100
P&G: Bonus Laundry Detergent, 1970s (dmbb47809)
Birthday Party
101
P&G: Dawn Dishwashing Liquid, 1970s (dmbb47812)
Shower. Could be introduction of the product.
102
P&G: Bounce Fabric Softener Sheets, 1970s (dmbb47816)
Our New Baby

Item Information help

  • Description
    Notable television commercials created for various clients from the D'Arcy Masius Benton & Bowles advertising agency archives held in the John W. Hartman Center for Sales, Advertising & Marketing History at the Duke University Libraries. The TV ads were digitized from the 16mm preservation film prints in 2009, as part of the AdViews Collection. For more information please visit the collection website at: http://library.duke.edu/digitalcollections/adviews.
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