The digitized items from Emergence of Advertising in America are searchable using Duke's library catalog. Your search experience may be better if you use this option. Benefits include:

• Results sorted by relevance (e.g., a matching term in the title is more relevant)
• Support for diacritics (examples: é ç ó) in search terms & results
• Sophisticated support for Chinese, Japanese, and Korean search terms
• Sort your results by date, title, author
• Specify a date range
• Hierarchical date filters (e.g., narrow by century, then decade)
• Get an RSS feed of search results
• Add items to "marked" items list
• Expand your search to see other related materials in the library
• Expand your search to show holdings (including digital collections) from UNC-Chapel Hill, NC State, and NC Central Libraries
• Search within any result set
• "Did you mean?" feature for misspelled queries
• Zotero, Refworks, Endnote integration