221 items found in this collection
Portfolio of Specimen Advertisements Prepared and Placed by J. Walter Thompson Co.
The Package of the Future
Peace has brought a new selling problem
Women in Advertising
After the verbal statement is forgotten
Will your car do this?
A time rich in opportunities for those with the vision to grasp them
Found! 10,000,000 new buyers for an old product
Four art directors, twenty-three artists--an index of six hundred outside artists.
Sales-plan fixes Production Costs
Trade-Paper Copy That Helped Oversell a Factory
Inventor's Analysis of Consumer Needs Now Forms Basis for Copy Plan
The most complex market in the world - and the simplest...
New national business built from an obscure profession
A campaign that roused public officials to a long-standing menace
32 sales per clerk per hour
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