Current Collection

Emergence of Advertising in America

A database of over 9,000 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.

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John W. Hartman Center for Sales, Advertising & Marketing History
919-660-5827

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• Company
  • B. F. Johnson & Co. (9)
  • Clark's O.N.T. Spool Cotton (8)
  • E. W. Hoyt & Co. (7)
  • Arbuckle Bros. Coffee Co. (5)
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• Product
  • cologne (10)
  • spool cotton (9)
  • books (7)
  • hotel (5)
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• Subject
  • "Boston" Rubbers (2)
  • Allison & Addison Manufacturers (3)
  • Arbuckle Bros. Coffee Co. (5)
  • Astrology (3)
  • Attorneys (7)
  • Autos and Roads (21)
  • B. F. Johnson & Co. (9)
  • Baltimore and Ohio Railroad (2)
  • banking services (3)
  • Banks and Finance (14)
  • Beethoven Organs (2)
  • Benjamin Allen & Co. (2)
  • Bicycles (7)
  • Bigelow-Willey Motor Co. (2)
  • Blickensderfer Mfg. Co. (2)
  • books (7)
  • Books and Publishing (63)
  • boots and shoes (3)
  • Boots and Shoes (23)
  • Boston Rubber Shoe Co. (2)
  • Bradley, Garretson & Co. (2)
  • Brown, Rogers & Co. (2)
  • Brown Manufacturing Co. (2)
  • Building Supplies (9)
  • Burial (8)
  • Butler Bros. (2)
  • Carriages, Buggies, etc. (17)
  • Children (86)
  • Clark's O.N.T. Spool Cotton (8)
  • Clothing (41)
  • cologne (10)
  • Culture--African/African-American (19)
  • Culture--Asian (3)
  • Culture--European (8)
  • Culture--Middle East/Arab (3)
  • Culture--Native American (4)
  • Drama (12)
  • dry goods (3)
  • Durham Bull Fertilizer (4)
  • E. W. Hoyt & Co. (7)
  • Education (23)
  • Expositions, Fairs, etc. (13)
  • Farm Machinery (26)
  • fertilizer (4)
  • Fertilizers (14)
  • Food (49)
  • Furniture (6)
  • Furs and Skins (4)
  • Gem Novelty Co. (3)
  • Guns (6)
  • Hair Goods (5)
  • Hardware (5)
  • Health and Patent Medicines (79)
  • Heating and Fuel (11)
  • Horticulture (4)
  • hotel (5)
  • Household Appliances (24)
  • Household Supplies and Appliances (8)
  • Illustrator--Bufford (4)
  • Illustrator--Illegible (3)
  • Illustrator--various (4)
  • Insecticides (5)
  • Insurance (3)
  • J. & P. Coats' Thread (4)
  • Jewelry, Watches, etc. (10)
  • Lighting (7)
  • liquor (4)
  • Liquor, Wines and Spirits (6)
  • Machinery and Instruments (10)
  • Mercantile Business (12)
  • Military (12)
  • Montgomery Ward & Co. (4)
  • Music, Concerts (3)
  • Musical Instruments (13)
  • Office Products (9)
  • Penmanship (3)
  • Photography (5)
  • pianos (3)
  • pianos and organs (3)
  • Price List (179)
  • Railroads (7)
  • railway - travel (3)
  • Real Estate (5)
  • Resorts, Hotels, Travel (20)
  • Rubber Goods (3)
  • Sewing Equipment and Supplies (18)
  • shoes (4)
  • spool cotton (9)
  • Sports (13)
  • steamboat travel (3)
  • Steamships and Boats (7)
  • Telegraph and Telephone (4)
  • Textiles (3)
  • Toiletries (15)
  • unknown (3)
  • various (3)
  • Victor Safe & Lock Co. (3)
  • William Stahl Co. (3)
  • Wm. R. Strehl (3)
  • Wm. Wrigley, Jr. Co. (3)
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• Year
  • Undated (322)
  • 1917 (10)
  • 1882 (8)
  • 1884 (7)
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Categories

• Broadsides (1840 - 1921)
• Nicole Di Bona Peterson Collection of Advertising Cookbooks (1878 - 1929)
• Advertising Ephemera (1853 - 1921)
• J. Walter Thompson Company "House Ads" (1889 - 1925)
• Ellis Collection of Kodakiana (1886 - 1923)
• Lever Brothers' Lux Soap (Flakes) (1916 - 1925)
• R. C. Maxwell Company (1909 - 1929)
• Pond's (1882 - 1925)
• Early Advertising Publications (1870 - 1925)
• Scrapbooks
• Tobacco Advertising (1872 - 1918)