A database of over 9,000 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.
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This category contains ephemera (items designed to be useful for only a short period of time) such as trade cards, calendars, almanacs, postcards, flyers and leaflets for a multitude of products. A number of U.S. cities and businesses are represented in this collection, with the greatest number in the south.