Current Collection
A database of over 9,000 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.
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- J. Walter Thompson Company (159)
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Categories
- Broadsides (1840 - 1921)
- Nicole Di Bona Peterson Collection of Advertising Cookbooks (1878 - 1929)
- Advertising Ephemera (1853 - 1921)
- J. Walter Thompson Company "House Ads" (1889 - 1925)
- Ellis Collection of Kodakiana (1886 - 1923)
- Lever Brothers' Lux Soap (Flakes) (1916 - 1925)
- R. C. Maxwell Company (1909 - 1929)
- Pond's (1882 - 1925)
- Early Advertising Publications (1870 - 1925)
- Scrapbooks
- Tobacco Advertising (1872 - 1918)
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J. Walter Thompson Company "House Ads" (1889 - 1925) - 160 Items
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ListThe J. Walter Thompson Company, one of the largest advertising agencies in the U.S. (and around the world), is also the oldest one still in existence. Founded in 1864 in New York, it was by the late 19th century already one of the most innovative companies, a leader in moving toward providing "full service" advertising and marketing for its clients. The "house ads" in this category illustrate how the JWT Company promoted its name and its work at a time when using an outside advertising agency was not routinely assumed to be part of doing business.
Portfolio of Specimen Advertisements Prepared and Placed by J. Walter Thompson Co. | 
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J. Walter Thompson Company "House Ads" (1889 - 1925) - 160 Items
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