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J. Walter Thompson Company "House Ads" (1889 - 1925) - 160 Items
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The J. Walter Thompson Company, one of the largest advertising agencies in the U.S. (and around the world), is also the oldest one still in existence. Founded in 1864 in New York, it was by the late 19th century already one of the most innovative companies, a leader in moving toward providing "full service" advertising and marketing for its clients. The "house ads" in this category illustrate how the JWT Company promoted its name and its work at a time when using an outside advertising agency was not routinely assumed to be part of doing business.
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Four art directors, twenty-three artists--an index of six hundred outside artists.

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A New Profession - Large-scale production opens new field for university men in advertising agencies

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Selling through grocery stores

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Reaching America's youngest and most critical buyer...

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Can non-competitive selling win out in a competitive field?

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"The backward art of spending"

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McIlhenny's Tabasco Sauce

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It has become part of life of both New York and Chicago

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Prizes are awarded

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The Grand Prize

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Why 75% of insurance men fail

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Pabst Blue Ribbon

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What percentage of the possible sales of your product are you getting?

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An unseen difference brought to light

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The Seal of Public Approval

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How to arrive at what to spend for advertising this year

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Which one are you?

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How one bank is helping solve the commercial problems of the day

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"How much shall we spend for advertising?"

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Winning a National Distribution Without Salesmen

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The long way round

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Which magazines

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Lifebuoy Soap

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Carrying the news where your salesmen cannot go

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New national business built from an obscure profession

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The Old World

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Peter'ss - The Original Swiss Milk Chocolate

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Freezing your business to Death

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Long standing limits on volume removed - entire field expanded

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32 sales per clerk per hour

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Pabst Extract

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Conaphore - "What shall we name it?"

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J. Walter Thompson Company "House Ads" (1889 - 1925) - 160 Items
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