Emergence of Advertising in America, 1850-1920: Lever Brothers' Lux Soap (Flakes) (1916

We're redesigning this site and we want your input! Send us feedback

Search all Digital Collections:

Duke Libraries > Digital Collections > Emergence of Advertising in America > Lever Brothers' Lux Soap (Flakes) (1916 - 1925)

Current Collection

Emergence of Advertising in America

A database of over 9,000 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.

Search this Collection:

John W. Hartman Center for Sales, Advertising & Marketing History
919-660-5827

Narrow Category By

Subject
- Children (20)
- Culture--European (4)

Year
- 1917 (21)
- 1918 (20)
- 1925 (20)
- 1916 (11)

Categories

Broadsides (1840 - 1921)
Nicole Di Bona Peterson Collection of Advertising Cookbooks (1878 - 1929)
Advertising Ephemera (1853 - 1921)
J. Walter Thompson Company "House Ads" (1889 - 1925)
Ellis Collection of Kodakiana (1886 - 1923)
Lever Brothers' Lux Soap (Flakes) (1916 - 1925)
R. C. Maxwell Company (1909 - 1929)
Pond's (1882 - 1925)
Early Advertising Publications (1870 - 1925)
Scrapbooks
Tobacco Advertising (1872 - 1918)

Sort by: Lever Brothers' Lux Soap (Flakes) (1916 - 1925) - 83 Items

Display: Grid | Show items with some details arranged in rows

List |

3D Wall Results per page:

Lux Flakes, a laundry product, was advertised with attractive artwork and included text instructing homemakers on the care of mass produced clothing. Silks, woolens, and baby clothes, among others, are highlighted in these ads as being safe to wash with Lux Flakes.

A wonderful product for washing delicate blouses	"My dear! How DO you keep it so lovely, so NEW!"	How to Launder Silks and Satins - from Dresses to Underthings	Baby's Diapers
Washing need not hurt Fine Fabrics	His fragile dresses - his delicate woolens - how to keep them sweet and fresh	You couldn't bear to wash baby's woolens	Won't redden your hands -
The Modern Soap Product	"Are you sure it will launder?"	Once there was a young bride...	The Queen of Sweden
"Pretty" - Yes, but so impossible to KEEP pretty!	As antiquated as Hoop Skirts	Soft, shapely, unshrunken!	Modern materials won't stand the old way of washing
It's a shame to ruin sweaters you have made yourself	What Lux is not	Mary Pickford and the costume that could not be duplicated	Too precious for ordinary soap and water, but safe in these delicate suds
Just what you need for the children's clothes	"Has it really been laundered!"	The only "Cabinet Babies" - the washing of their clothes - Mark Twain and his famous white suits	Let them wear their prettiest things every day
Does your silk underwear stay pretty?	A little goes so far	Flakes as delicate as the rarest laces you have!	Won't Shrink woolens! Won't turn silks yellow!
Now the Big new package	Safely and Beautifully Laundered with LUX	Today - All your clothes deserve the care you give to fine fabrics	To wash silk underwear

Display: Grid | Show items with some details arranged in rows

List |

3D Wall Results per page:

Sort by: Lever Brothers' Lux Soap (Flakes) (1916 - 1925) - 83 Items

Add to: