J. Walter Thompson Advertising
Item Information 
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DescriptionIncludes information for various newspaper and magazine publications; JWT Publications 2. Images of selected pages from this item are available. Searchable text is only available for the title page, index, and/or contents pages. Chapter headings: Epigraph - Agricultural Publications - Ancient versus Modern Advertising - Axioms (every one worth reading) - Daily and Weekly Publications; Large Weekly Publications - Daily Publication Announcements - Explanation (worth reading) - Foreign Advertising - Harper Bros.' Publications - Pabst Malt Extract - Warner's Corsets - Weber Pianos - Illustrated Publications - Just One Notice - Ladies' Publications - Magazines; Monthly Publications; Standard List of Magazines - Magazine Announcements - Monthly Publication Announcements - Preface (worth reading) - Religious Publications - Sunday Publications; More Axioms - The Customers I Desire (worth reading) - Weekly Publication Announcements - Wisdom Lighting the Globe.
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Item IDQ0009
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CategoryEarly Advertising Publications (1870 - 1925)
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Please contact John W. Hartman Center for Sales, Advertising & Marketing History with research questions.






