The Thompson Blue Book On Advertising (1906)
34 pages
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DescriptionJWT Publications 4. Images of selected pages from this item are available. Searchable text is only available for the title page, index, and/or contents pages. Chapter headings: Introduction - Advertisers' Announcements; Index to Advertisements - Confidence the Basis - Forging the Chain - Getting the Name Up - J. Walter Thompson Offices - Leading Dailies and Weeklies - Organized for Advertising Power - Right Using of Right Wording - Specimen Advertisements - Stepping to the Right Tune - The Spanish Advertising Department for Central and South American Countries - Where Good Advertising is the Constant Product - Where Tradition Costs - Office Locations of J. Walter Thompson Co..
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Item IDQ0013
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CategoryEarly Advertising Publications (1870 - 1925)
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