The J. W. T. Book

Item Information

• Description
  J. Walter Thompson Co. advertises itself via messages signed "J. Walter Thompson, President" in between chapters; JWT Publications 5. Images of each page from this item are available. Searchable text is only available for the title page, index, and/or contents pages. Chapter headings: Introduction - Chapter I - The American Public - Chapter II - The Hold on Your Trade - Message from J. Walter Thompson, President - Chapter III - The Advertising Plan - Chapter IV - Salesmanship - Message from J. Walter Thompson, President - Chapter V - Good Copy - Outdoor Advertising - Chapter VI - Funny Advertising - Message from J. Walter Thompson, President - Chapter VII - Advertising Luxuries - Message from J. Walter Thompson, President - Chapter VIII - Trademark Publicity - Message from J. Walter Thompson, President - Spanish Advertising Department - Chapter IX - Some Cardinal Principles.

• Item ID
  Q0015
• Date
  1909
• Category
  Early Advertising Publications (1870 - 1925)
• Type
  Still Image
  advertisements
• Title
  The J. W. T. Book

• Copyright & Usage
  See the policy for this collection.