Internal spread is a promotion for J. Walter Thompson. Both covers portray the J. W. T. owl; JWT Publications 7. Images of each page from this item are available. Searchable text is only available for the title page, index, and/or contents pages. Chapter headings: What Experience in Advertising Means; The J. W. T. Service - The J. W. T. Service (cont.) - J. W. T. Co. Logo.
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Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.