The business of advertising

Item Information

• Description
  E#17895. Images of selected pages from this item are available. Searchable text is only available for the title page, index, and/or contents pages. Chapter headings: I. What is Advertising: Sections 1 - 2 - I. What is Advertising: Sections 3 - 5 - I. What is Advertising: Sections 6 - 7 - I. What is Advertising: Sections 8 - 9 - II. Sellers of Space - III. Sellers of Advertising - Advertising Agency Chart - V. The Necessary Steps for Marketing a New Product: Sections 6 - 7 [includes trademark, box, and signature illustrations] - V. The Necessary Steps for Marketing a New Product: Sections 8 - 11 - IX. Advertising as a Profession - Appendix C. Advertising Organizations - Appendix D. A Business Library.

• Item ID
  Q0022
• Category
  Early Advertising Publications (1870 - 1925)
• Title
  The business of advertising
• Company
  Ladies' Home Journal
  Borden
  Montgomery Ward & Co.
  Curtis Publishing Co.
  Gordon Hosiery
  United Cigar Stores
  Public Ledger
  Cluett
  Century Magazine
  Edison
  American Magazine
  Eaton
  Crane & Pike Portfolio
  Kirschbaum
  Brown Durrell Sherwin-Williams Co.
  American Felt Co.
  Pierce-Arrow
  Highland Linen
  Yale & Towne
  New Jersey Zinc Co.
  Wanamaker
  Selfridge
  American Telephone and Telegraph Co.
  Crofut & Knapp
• Date
  1915
• Type
  Still Image
  advertisements
• Subject
  Children
  Military
  Famous People--Cyrus H. K. Curtis

• Copyright & Usage
  See the policy for this collection.