The Business of Advertising

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    E#17895. Images of selected pages from this item are available. Searchable text is only available for the title page, index, and/or contents pages. Chapter headings: I. What is Advertising: Sections 1 - 2 - I. What is Advertising: Sections 3 - 5 - I. What is Advertising: Sections 6 - 7 - I. What is Advertising: Sections 8 - 9 - II. Sellers of Space - III. Sellers of Advertising - Advertising Agency Chart - V. The Necessary Steps for Marketing a New Product: Sections 6 - 7 [includes trademark, box, and signature illustrations] - V. The Necessary Steps for Marketing a New Product: Sections 8 - 11 - IX. Advertising as a Profession - Appendix C. Advertising Organizations - Appendix D. A Business Library.
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