E#18154. Images of selected pages from this item are available. Searchable text is only available for the title page, index, and/or contents pages. Chapter headings: Phineas T. Barnum - [Union Pacific Railroad] The Pacific Railroad Advertising - Samuel R. Wells - Steinway & Sons - [Systematic] Advertising - Writing Advertisements - Advantages of an Advertising Agency - Madame Demorest - The Patent Medicine Business - Advertising And Its Results - An Inside View Of An Advertising Agency: Geo. P. Rowell & Co..