Advertising and Selling: Principles of Appeal and Response

Count56 pages

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    E#16203. Images of selected pages from this item are available. Searchable text is only available for the title page, index, and/or contents pages. Chapter headings: Interest Incentives - Novelty - Color - Cuts and Illustrations - Suggested Activity - The Comic - Feeling Tone, Instinct and Habit - Sex and Class Differences: Pages 287 - 294 - Sex and Class Differences: Pages 295 - 302 - Sex and Class Differences: Pages 303 - 305.
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