Includes specifications and plans for building outdoor advertising structures; E Pam f#726. Images of selected pages from this item are available. Searchable text is only available for the title page, index, and/or contents pages. Chapter headings: Preface - Construction of Painted Bulletin Boards - Standarization of Plants - Standard Sections - Treatment of Sections - Double Deck Flush-Face Boards - Board on Rock Foundation, Marshy Ground - Standard Pilaster No. 1 - Standard Pilaster No. 2 - Double Deck Flush-Face Board.
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Please contact John W. Hartman Center for Sales, Advertising & Marketing History with research questions.
Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.