The Typography of Advertisements That Pay

Item Information

• Description
  Many examples of advertising techniques, especially pertaining to type faces and lettering; E #15658. Images of selected pages from this item are available. Searchable text is only available for the title page, index, and/or contents pages. Chapter headings: CHAPTER II. The Kinds of Advertisements Pages 7 - 10 - CHAPTER II. Pages 11 - 18 - CHAPTER II. Pages 19 - 26 - CHAPTER II. Pages 27 - 34 - CHAPTER II. Pages 35 - 38 - CHAPTER VIII. Combining Pictures and Type Faces Pages 172 - 175 - CHAPTER VIII. Pages 176 - 183 - CHAPTER VIII. Pages 184 - 191.

• Item ID
  Q0042
• Category
  Early Advertising Publications (1870 - 1925)
• Title
  The Typography of Advertisements That Pay
• Company
  Swift and Company
  General Electric
  Macy's
  Pond's Extract Co.
  Sears, Roebuck & Co.
  Yuban Coffee
  Whitall Tatum Water Bottle
  Quaker Oats Company
  Oakville Steel Safety Pins
  New York Telephone Company
  Kolynos Dental Cream
  J. L. Mott Iron Works
  Crane's Linen Lawn paper
  Jeffery Sedan
  Packer's Tar Soap
  Lowney's Chocolates
  Liggett & Myers Velvet Tobacco
  Campbell's Soups
  Kelly-Springfield Tire Company
  Stromberg Carburetor
  Golden Star Polish and Cleaner
  S. Anargyros Special Brush-End Cigarettes
  Geo. T. Brodnax, Inc.
  Liberty Paper Co.
  Bussey's Gold Coin Stoves and Ranges
  Good-Year Lawn Hose
  Corning Conaphore
  Goodyear Tire & Rubber Company
  Hudson Motor Car Company
  Packard Trucks
  Mutual Motors Company
  Tecla Pearls
  E. R. Blackmer Pearl Rings
  Flint & Horner Co. rugs
  S. W. Straus & Co.
  The Grolier Society
  MaLada
  Hampton Shops
  Berkey & Gay Furniture
  Eastman Kodak Company
  A.H. Fox Gun Company
  Duofold Health Underwear
  Champion Spark Plugs
  Lisk Self-basting Roaster
  Crow-Elkhart Touring Cab
  Trenton Potteries Company
  Valentine's Varnishes
  Alexander Hamilton Institute
  Coes Wrench Company
  Hammermill Bond
  Klearflax Linen Rugs
  Iron Clad Gauze Sock
  Fryer-Auster
  White Horse Scotch
  Burnett's Vanilla
  Phoenix Silk Hose
  Witch-Elk Boots
  Universal Portland Cement Co.
  Barley Motor Car Co.
  Dodge Brothers
  Beacon Falls Rubber Shoe Co.
  Milady Decollete Gillette
  Wellington University Pipe
  Riz La Famous Cigarette Papers
  Kleinert's Tupair Brassiere Garment Shield
  Hotel Sherman Chicago
  Hal Motor Car Company
  Arrow Shirts and Collars
  La Preferencia Cigar
  Royal Baking Powder
  Willowcraft furniture
  American Thermos Bottle Co.
  Listerine
  Procter & Gamble
  W.F. Allen Co.
  Starr & Reid Egyptian Cigarettes
  Gulden's Mustard
  Pompeian Olive Oil
  Gold Seal Champagne.
• Date
  1917
• Type
  Still Image
  advertisements
• Subject
  Children

• Copyright & Usage
  See the policy for this collection.