Images of selected pages from this item are available. Searchable text is only available for the title page, index, and/or contents pages. Chapter headings: How to Judge an Advertising Agency - How to Judge (cont.); What is Advertising Agency Service? - Advertising Agency Service (cont.); Limitations of Advertising Agency Service - Limitations (cont.); Fundamentals of Advertising Agency Service - Advertising Agency Service is Personal - The One Great Essential -- Confidence.
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Please contact John W. Hartman Center for Sales, Advertising & Marketing History with research questions.
Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.