The Advertising Handbook

Item Information

• Description
  Book also includes many examples of trademarks, package designs, letterheads, posters, book covers, layout for advertising pages in magazines and newspapers, stationary, etc. Images of selected pages from this item are available. Searchable text is only available for the title page, index, and/or contents pages. Chapter headings: Section I. What Advertising Is and Does - Section III. The Advertising Agency and Its Work - Section IV. Psychology of Advertising Pages 77 - 80 - Section IV. Pages 81 - 88 - Section IV. Pages 89 - 96 - Section IV. Pages 97 - 105.

• Item ID
  Q0047
• Category
  Early Advertising Publications (1870 - 1925)
• Title
  The Advertising Handbook
• Company
  Weber and Heilbroner
  Aetna
  Arrow Collars
  Horlick's Malted Milk
  Eastman Kodak
  Fatima Cigarettes
  New York Telephone Company
  Packer's Tar Soap
  Marshall Field & Company
  Victor Talking Machine Co. Victrola
  Post Toasties
  Ivory Soap
  Phoenix Hosiery
  Mirro Aluminum
  Swift & Company
  Postum
  Henry Mandel, broker
  The Subway Sun
  Murray Co.
  Star & Co.
  Steinway & Sons musical instruments
  Billings & Spencer
  Pennsylvania Power & Light
  Hotel Astor Coffee
  American Chain Company, Inc.
  Mathers Scotch Fish Cakes
  Alpha Portland Cement Co.
  The Funeral Church
  Bayer Aspirin
  Oliver Typewriter Company
  Kellogg's Corn Flakes
  Colgate's Dental Cream
  Newbro's Herpicide
  Odorono Company
  Associated Tile Manufacturers
  Cliquot Club Ginger Ale
  Hampshire Paper Co.
  Florsheim Shoe
  Loft candy
  Klim powdered milk
  Butterfly hosiery
  Eaton's Highland Linen
  White House coffee and teas
  Noiseless typewriter Co.
  Pacific Limited RR
  De Laval Separator Company.
  Lily Cups
  Whiting-Adams Brushes
  J. E. Caldwell & Co. Stationary
  Dictaphone
  Corbin locks
  Cleveland Plain Dealer
  Goodrich
  Harper & Brothers James Whitcomb Riley Collection
  Postal Life Insurance Co.
  The Delineator
  Orchard White
  S. Kind & Sons jewelers
  Evening Public Ledger
  Hotel Astor
  The James steak restaurant
  Bauer & Black Shavaid
  Stein-Bloch clothes
  Ide Collars
  Northampton National Bank
  American Tobacco Company "Bull Durham"
  Kramer engraving
  Wallach Bros. Hart Schaffner & Marx clothes
  Thos. Martindale & Co. foods
  Fould's Curl-Q Macaroni
  Vim Leather
  Adolf Muller
  National Co. hats
  Columbia Trust Company
  Piso's
  Houghton Mifflin Company
  Florence Manufacturing Company hand-brush
  John Wanamaker hat maker
  Aluminum Cooking Utensil Co. "Wear-Ever"
  Henry Jackson & Company Victory Bonds
  Parker's Ink Remover
  Stone clothing
  Steigerwalt shoes
  Saks & Company
  Fleming & Reaveley, Inc. printing
  Sherman & Bryan advertising
  Martin & Martin shoes
  Peck & Peck golf hose
  Amberg
  The Hub
  Hotel Pennsylvania
  The Nation
  Ledger Central
  A. B. Leach & Co., Inc. investment securities
  Girard Cigar
  Philadelphia School of Filing
  System
  Wm. Galloway Co.
  American Surety Company
  "Mum" Mfg. Co.
  Goblin Soap
  Kansas City Chamber of Commerce
  Aberthaw Construction Company/Winchester repeating Arms/ Beecham's Pills
  Tait Engineering Co.
  Finchiley
  Etheridge Association of Artists
  Standard Union
  Deities Cigarettes
  Disston Saws and Tools
  Minneapolis Heat Regulator Co.
  Apperson
  Gossard Corsets
  Smith Brothers Cough Drops
  Walk-Over.
  American Jersey Cattle Club
  Ayer & McKinney
  Redmanol pipes
  Buster Brown Shoes
  Ideal Power Lawn Mower
  American Lead Pencil Co
  Burson Fashioned Hose
  Luden's Menthol Cough Drops
  Monito Hosiery
  Carolina Hotel
  Westclox
  Three-in-One Oil
  Y. M. C. A.
  Sonora Phonograph
  Lord & Taylor
  American Saw Mill
  South Bend News-Times
  Borden Company
  Ideal Chocolate
  Howlett & Hockmeyer Co.
  Brunswick phonographs
  Edison-Dick Mimeograph
  Robert. Burns Cigar
  Gatchel & Manning Etchings
  Weinstock, Lubin & Co.
  Ford cars
  Mack Trucks
  Herbert Tareyton Cigarettes
  Conkling-Armstrong Terra Cotta Co.
  C. E. Johansson Inc.
  La Salle tools
  Columbus Die, Tool & Machine Co.
  A-F Conveying Machinery.
  Leonard-Morton & Co. shoes
  Frank E. Davis Co. fish
  Old Town Canoes
  Kalamazoo Stoves
  Liberty Pressed Metal Company Skypalong
  Imperial Furniture Company
  United States Rubber Company Keds
  William Greilich & Sons shoes
  Toilet Laundries
  Dominion Rubber System Products
  Decatur Evening Herald
  Ingersoll Radiolites
  Allen-Chapman Co
  The Philadelphia Inquirer
  Camel
  United States Tire Company
  Abel's cream
  Seip's Cafe
  Holeproof Hosiery
  Charms
  Ward's Pound Cake
  Heinz Bakes Beans
  Toledo Scale Co.
  Dutch Boy Paints
  L. Bamberger & Co. silk
  James McCreery & Co., J. Mendelbaum & Sons
  Carson Pirie Scott & Co.
  The May Co.
  Bailey's
  Raphael Weill & Co., Inc.
  Dayton Co.
• Date
  1921
• Type
  Still Image
  advertisements
• Subject
  Culture--African/African-American

• Copyright & Usage
  See the policy for this collection.