How to Write Advertisements That Sell...

Item Information

• Description
  Images of selected pages from this item are available. Searchable text is only available for the title page, index, and/or contents pages. Chapter headings: Part I: How to Plan and Prepare - Chapter I. Finding the Vital Selling Points - Chapter IV. Making Copy Sell Store Products - Part II: Novel Ways to Reinforce you Copy - Part III: How to Write the Advertisement and Make the Layout - Chapter VIII. Attention-Getting Headlines and Displays - Chapter IX. Making Copy Plain and Interesting - ChapterIX, X. Making Copy (cont.); Writing In the Reasons Why - Chapter X, XI. Writing (cont.); How to Word Inducements and Insure Response - Chapter XII. Blocking Out Your Advertisement - Part IV: Planning Out Mediums, Space and Appropriations - Chapter XIV. Choosing Profitable Sales Mediums and Lists - Chapter XV. How Much to Spend for Advertising - Chapter XVI. How to Start the Campaign - Part V: Raising Your Average of Returns.

• Item ID
  Q0050
• Category
  Early Advertising Publications (1870 - 1925)
• Title
  How to Write Advertisements That Sell...
• Company
  System, the magazine of Business
• Date
  1912
• Type
  Still Image
  advertisements

• Copyright & Usage
  See the policy for this collection.