Making advertisements and making them pay
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DescriptionE#16568. Images of selected pages from this item are available. Searchable text is only available for the title page, index, and/or contents pages. Chapter headings: I. Making An Advertisement - III. Getting Out Of The Rut [with image examples] - IV. Atmosphere [with image examples] - V. Sincerity [with image examples] - VII. The Great Mystery -- Merchandising - X. The Campaign - XI. Ideas On Idea Advertising - XII. Where Is Advertising Going?.
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Item IDQ0052
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CategoryEarly Advertising Publications (1870 - 1925)
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