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1. Direct treatment of the "thing" whether subjective or objective.

2. To use absolutely no word that does not contribute to the presentation

3. As regarding rhythm, to compose in the sequence of the musical phrase, not in the sequence of a metronome

"The concrete image, unruled by an adjective."

from Erza Pound NYT Nov 2. 1972 p.34

The eye adopts much quicker that the ear. One of the amusing things is how fast the public absorbs and excepts the conventions of the visual arts. This is primarily evident in photography or photography used in advertising. When something is preserved as "art" people put up all sort of arguments from their past [illegible] and environment. But present visual information in some form relevant to daily life a street sign, TV ad for soap, an entertainment movie, etc and people (especially the young) will except the most radical approaches. As compared to say contemporary classical music which the mass public has never excepted [sic]. The public

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which was at first shocked at V.W. Griffes use of the close up in 1911 (a revolutionary development in Cinema) adopted within a couple of exposures to the device and has accepted it so as never to question it since. So completely that it seems always to have been part of the visual language.

"from The Parades gone by. - Alan [illegible] p98 on the close up by Kevin Brownlow

The theatre managers almost cancelled his pictures they couldn't understand how people were walking around without legs. In the theater they were accustomed to seeing the whole body and what it was standing on. But to see a head moving around, cut off at the neck just wasn't acceptable."

The eye absorbs information in a single instant is able to make judgements faster. (the difference between seeing a photograph of the tower and taking the time to read a description of it) the very facts of the quicker absorption of visual knowledge means it can be repeated faster and thus excepted [sic] sooner. People have so excepted [sic]