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Van Gogh's paintings, now they seem old hat, but how much of Schoenberg's music composed over 50 years ago have they excepted [sic]. Quick repetition = acceptance; the whole basis of modern advertising.

People always want change and stability at the same time. T.V advertising is a comfort to people it satisfies the need for a thread of continuity. Not matter how ones [illegible] world is falling apart there's always "Alka-Seltzer" on TV. Advertising has come so to dominate our lives through TV and poison our minds. And it is no accident that photography is the main vehicle through which it is presented. Because photography is linked with reality, how ever falsely it is represented.

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the photographic look

It is interesting that Cartier-Bresson in his China and Russia felt the need of long captions to explain his pictures. (between 35 and 50 words average) A photographer who's work has always been the completely visual picture, no words needed. You have only

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to inspect it carefully and it will reveal it self to you. Why did he feel the need to use words in conjunction with his pictures when it came to China and Russia? First because he was dealing with history, especially in the China book. He was present during momentous changes in that country. He was visually reporting on fast moving events.

pictures dealing with content - beauty secondary - foreign country, customs, environment and classification for outsiders

did not have the patience to finish the above thought

Every epoch is given its own measure of artist freedom, and even the most creative genius may not leap over the boundary of that freedom.

-Kandinsky-

What John Heartfield realized, was the changed nature of man's experience of reality. With the invention of photography, that new secondary image of an event takes on its own life and so such becomes a new reality. --

Art is now made of those images which are everybody's substitute for "experience."

Hans Hess on John Heartfield photomontages 1969 A.C. of GB.