MM1162

J. Walter Thompson Company

Fleischmann's Yeast

1931

Consumer

2

Document date is May 10, 1931. Interview with Rudy Vallee, host of NBC radio show called the "Fleischmann Hour," conducted by Joseph E. Sheehy, an examiner for the Federal Trade Commission, as part of its investigation into the "Yeast for Health" campaign. Questions focus on when and how Mr. Vallee's testimonial was obtained by the JWT Co.