Current Collection

Medicine and Madison Avenue

A database of over 600 advertisements and historical documents dated between 1911 and 1958, relating to the creation and influence of health-related advertising.

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John W. Hartman Center for Sales, Advertising & Marketing History
919-660-5827

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• Company
  • Parke, Davis & Company (16)
  • E. R. Squibb & Sons (12)
  • Chas. Pfizer & Company, Incorporated (5)
  • McKesson & Robbins (3)
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• Product
  • Parke, Davis & Company (11)
  • E. R. Squibb & Sons (8)
  • Chas. Pfizer & Company, Incorporated (5)
  • Maxine Davis advice column (3)
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• Subject
  • "Lucite" Plastics (1)
  • Caprokol (1)
  • Chas. Pfizer & Company, Incorporated (5)
  • E. I. du Pont de Nemours & Company, Inc. (1)
  • E. R. Squibb & Sons (13)
  • Epilepsy treatment drugs (1)
  • Features--Children (23)
  • Features--Children--No (1)
  • Features--Coupons (1)
  • Features--Military (1)
  • Features--Premiums (2)
  • First aid (1)
  • Glycerine and various others (1)
  • Illustrator--For Photographs: US Signal Corps, US Navy (1)
  • Illustrator--Frank Bensino (1)
  • Illustrator--FR Gruger (1)
  • Illustrator--Harry Anderson (3)
  • Illustrator--Rabut (1)
  • Maxine Davis advice column (3)
  • McKesson & Robbins (3)
  • Mead Johnson & Company (1)
  • Mead Johnson and Company (1)
  • New York Quinine & Chemical Works (1)
  • Norwich Pharmacal Co. (1)
  • Olin Mathieson Chemical Corporation (1)
  • Parke, Davis & Company (16)
  • Polio shots (1)
  • Potassium Iodide (1)
  • Pregnancy and child-care (1)
  • Procter & Gamble (1)
  • Products against diphtheria (1)
  • Professional--Doctor (2)
  • Professional--Doctor, Lab Technician, Medical Specialist (1)
  • Professional--Doctor, Nurse (2)
  • Professional--Lab Technician (1)
  • Professional--Nurse (4)
  • Radio Program--Squibb Radio Program presenting Will Rogers and a Concert Orchestra. (1)
  • Scarlet Fever Products (1)
  • Sharp & Dohme (1)
  • Shots and vaccinations (3)
  • Squibb Typhoid Vaccines (1)
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• Year
  • 1958 (13)
  • 1957 (9)
  • 1930 (4)
  • 1934 (3)
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Categories

• Cigarettes
• Cough and Cold
• First Aid and Wound Care
• Food
• Household Cleansers and Disinfectants
• Insecticides and Poisons
• Institutional and Pharmaceutical
• Laxatives and Indigestion Relief
• Nutrition and Diet Aids
• Ointments and Acne Preparations
• Pain Relievers
• Soaps
• Supplementary Documents
• Toiletries
• Toothpaste and Mouthwash
• Vitamins and Tonics