Medicine and Madison Avenue: Supplementary Documents

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A database of over 600 advertisements and historical documents dated between 1911 and 1958, relating to the creation and influence of health-related advertising.

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John W. Hartman Center for Sales, Advertising & Marketing History
919-660-5827

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Company
- J. Walter Thompson Company (20)
- Unknown (11)
- American Medical Association (4)
- Sunbrite (1)

Product
- Unknown (19)
- Fleischmann's Yeast (9)
- ScotTissue (2)
- Scott Paper Products (2)

Subject
- Subcategory--Supplementary Documents (36)
- Famous People--Dr. Howard W. Haggard (1)
- Features--Children (1)
- Features--Coupons (1)

Year
- 1926 (4)
- 1931 (3)
- 1932 (3)
- 1931 Apr. 18 (2)

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Sort by: Supplementary Documents - 36 Items

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This category contains a variety of historical documents relating to the creation and influence of health-related advertisements. They are classified by the originator of the documents, and they include internal reports and house publications of the J. Walter Thompson Co. Archives, editorials and articles from medical journals and other publications, and case files from the Federal Trade Commission.

Some pros and cons concerning the adapting of magazine advertisements for newspapers	Sylpho-Nathol and the Present Epidemic	Fleischmann sales continue upward trend	Fuller Brush salesmen eating yeast to gain pep
How we get yeast for health photographs	Mrs. Wilkins reads the Ladies' Home Journal	The "Woman Appeal"	Personalities and the Public: Some Aspects of Testimonial Advertising
Talk by F. A. Bell, JWT legal department, to the Apprentice Group and Mr. Kohl	Yeast for Health campaign	Overview of Scott campaign	Discussion of Scottissue controversy, Creative Staff Meeting Minutes
Account histories: The Fleischmann Company	Letter of complaint and reply	Federal Trade Commission complaint against The Fleischmann Company	Federal Trade Commission in the matter of The Fleischmann Company and Standard Brands Incorporated
Federal Trade Commission, Interview with Hubert Prior (Rudy) Vallee	Federal Trade Commission, Interview with Mabel Kinneer	Listerine: Report of Chemical and Bacteriologic Investigations	Listerine and other mouth washes
It Had Better Be True	Let the seller beware!	Halitosis	Consumer Jury Test of 4 Types of Scottissue Advertising
Scot Tissue	Consumers in Wonderland - Part III	Standards of Practice of The Association of National Advertisers, Inc.	Printers' Ink "Model" Statute
Advertising Principles of The Christian Science Monitor	Types of Advertising of Medicines and Health Devices to be Avoided	Excerpts from The Code of The National Association of Broadcasters	Fair Practice Code of The National Association of Better Business Bureau

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Sort by: Supplementary Documents - 36 Items

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