Medicine and Madison Avenue: Supplementary Documents

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A database of over 600 advertisements and historical documents dated between 1911 and 1958, relating to the creation and influence of health-related advertising.

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John W. Hartman Center for Sales, Advertising & Marketing History
919-660-5827

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Company
- J. Walter Thompson Company (20)
- Unknown (11)
- American Medical Association (4)
- Sunbrite (1)

Product
- Unknown (19)
- Fleischmann's Yeast (9)
- ScotTissue (2)
- Scott Paper Products (2)

Subject
- American Medical Association (4)
- Cleanser (1)
- E.D. Pinaud's Eau de Quinine (1)
- Famous People--Dr. Howard W. Haggard (1)
- Features--Children (1)
- Features--Coupons (1)
- Fleischmann's Yeast (9)
- Hexylresorcinol Solution S.T. 37 (1)
- Illustrator--Graham Hunter (1)
- J. Walter Thompson Company (20)
- Professional-- (1)
- Radio Program--Fleischmann Hour (1)
- ScotTissue (2)
- Scott Paper Products (2)
- Sunbrite (1)
- Sylpho-Nathol (1)
- Testimonial--Consumer users of yeast. (1)
- Unknown (19)

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Year
- 1926 (4)
- 1931 (3)
- 1932 (3)
- 1931 Apr. 18 (2)

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This category contains a variety of historical documents relating to the creation and influence of health-related advertisements. They are classified by the originator of the documents, and they include internal reports and house publications of the J. Walter Thompson Co. Archives, editorials and articles from medical journals and other publications, and case files from the Federal Trade Commission.

Talk by F. A. Bell, JWT legal department, to the Apprentice Group and Mr. Kohl	Account histories: The Fleischmann Company	Fleischmann sales continue upward trend	Discussion of Scottissue controversy, Creative Staff Meeting Minutes
How we get yeast for health photographs	Dr. Howard W. Haggard	Listerine: Report of Chemical and Bacteriologic Investigations	Some pros and cons concerning the adapting of magazine advertisements for newspapers
It Had Better Be True	Yeast for Health campaign	Consumer Jury Test of 4 Types of Scottissue Advertising	The "Woman Appeal"
Halitosis	Federal Trade Commission, Interview with Hubert Prior (Rudy) Vallee	Sylpho-Nathol and the Present Epidemic	Standards of Practice of The Association of National Advertisers, Inc.
Printers' Ink "Model" Statute	Overview of Scott campaign	Fair Practice Code of The National Association of Better Business Bureau	Federal Trade Commission in the matter of The Fleischmann Company and Standard Brands Incorporated
Mrs. Wilkins reads the Ladies' Home Journal	Let the seller beware!	Fuller Brush salesmen eating yeast to gain pep	Consumers in Wonderland - Part III
Letter of complaint and reply	Yeast Stipulation	Listerine and other mouth washes	Federal Trade Commission complaint against The Fleischmann Company
Sunbrite Junior Nurse Corps	Excerpts from The Code of The National Association of Broadcasters	Types of Advertising of Medicines and Health Devices to be Avoided	Federal Trade Commission, Interview with Mabel Kinneer

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