Medicine and Madison Avenue: Toothpaste and Mouthwash

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Duke Libraries > Digital Collections > Medicine and Madison Avenue > Toothpaste and Mouthwash

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A database of over 600 advertisements and historical documents dated between 1911 and 1958, relating to the creation and influence of health-related advertising.

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John W. Hartman Center for Sales, Advertising & Marketing History
919-660-5827

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Company
- Lambert Pharmacal Company (55)
- E. R. Squibb & Sons (25)
- Pepsodent Company (8)
- A. Wulfing & Company (7)

Product
- Listerine (55)
- Squibb Dental Cream (25)
- Formamint (13)
- Pepsodent Tooth Paste (7)

Subject
- Subcategory--Toothpaste and Mouthwash (137)
- Features--Children (36)
- Features--Premiums (28)
- Features--Coupons (11)

Year
- 1957 (16)
- 1923 (11)
- Undated (11)
- 1931 (10)

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Sort by: Toothpaste and Mouthwash - 137 Items

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Includes oral hygiene products promoted as the means to preserve teeth and gums, to prevent infectious diseases, and to have pleasant breath. Includes oral hygiene products promoted as the means to preserve teeth and gums, to prevent infectious diseases, and to have pleasant breath.

A Gargle Won't Help Your Sore Throat	Where sore throats come from-	-his sore throat may be yours tomorrow!	Your throat will be grateful for Formamint; after the old-time unpleasant methods
"-but sore throat is only the beginning!"	"I won't carry throat germs to those at home"	If you could see the germs in your throat	Guard against infection
Prevention, rather than cure, is the keynote of modern medicine	Why throat hygiene is vital to your health	If you could see the Germs in Your Throat	-how many of them had sore throats
Can influenza be prevented?	How many of them have infected throats?	The THROAT - the culture-bed of disease	Throat hygiene is vital to health
"We guard our throats against germs"	"I won't carry throat germs to those at home"	In a crowd protect yourself from throat germs	What Doctors do for their own sore throats
Film-Enemy of Teeth	To This Film On Teeth	Which of these "dental ills" do you fear most?	Of 17,390 Dentists...3 out of 4 use Pepsodent
Nature is Stingy with tooth enamel	New Liquid Dentifrice Joins Pepsodent Tooth Paste and Powder	Film-A Real Danger	Mother-Be sure you get Pepsodent for child's teeth and gums
False Teeth Wearers often worst breath offenders	False Teeth Wearers How Awful - Denture Breath!	How Old Are You?	White teeth-but what would the X-Ray show?

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Sort by: Toothpaste and Mouthwash - 137 Items

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