Medicine and Madison Avenue

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• Lambert Pharmacal Company (55)
• E. R. Squibb & Sons (25)
• Pepsodent Company (8)
• A. Wulfing & Company (7)
• Bauer Chemical Company, Incorporated (6)
• Pyrodento (6)
• Dentinol & Pyorrhocide Co., Inc. (5)
• Bauer Chemical Company (4)
• Colgate (4)
• unknown (4)
• Bristol-Myers Co. (3)
• Oral B Company (3)
• Procter & Gamble (3)
• Hudson Products Inc. (2)
• Lavoris Company (1)
• Pyro-form Co., Robert P. Gust Co. (1)

• Listerine (55)
• Squibb Dental Cream (25)
• Formamint (13)
• Pepsodent Tooth Paste (7)
• Wulfing's Formamint (7)
• Pyrodento Tooth Paste (6)
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• Colgate Dental Cream with Gardol (4)
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• Amm-i-dent Tooth Paste (1)
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• Subcategory--Toothpaste and Mouthwash (137)
• Features--Children (36)
• Features--Premiums (28)
• Features--Coupons (11)
• Professional--Medical Specialist (8)
• Professional--Dentist (6)
• Professional--Doctor (5)
• Culture--African/African-American (3)
• Illustrator--Norman Rockwell (2)
• Professional--Lab Technician (2)
• Professional--Nurse (2)
• Culture--European (1)
• Culture--Pacific Islander (1)
• Famous People--Ozzie and Harriet Nelson and family (1)
• Famous People--Pasteur, Leeuwenhoek, Lister, Behring, Jenner, Rollins, Metchnikoff, Roux, Reed (1)
• Features--Contests (1)
• Features--Sports (1)
• Illustrator--Blesay 30 (1)
• Illustrator--Brown Bros.: Underwood & Underwood (1)
• Illustrator--Edwin Handy (1)
• Illustrator--Felix Schmidt (1)
• Illustrator--J. Henry (1)
• Illustrator--Jay Clement - 1929 (1)
• Illustrator--W. Biolk (1)
• Professional--Doctor, Lab Technician (1)
• Professional--Medical Specialist, Nurse (1)
• Professional--Pharmacist (1)
• Radio Program--Bobby Jones, King of Golf on Listerine Hour, WEAF and N.B.C. Network, Wednesday 8 pm EST (1)
• Radio Program--Metropolitan Grand Opera every Saturday (1)
• Radio Program--Metropolitan Grand Opera, announced by Geraldine Farrar on NBC (1)

• Magazine (100)
• Newspaper (37)

• "I won't carry throat germs to those at home" (2)
• If you could see the Germs in Your Throat (2)
• "-but sore throat is only the beginning!" (1)
• "Catch the first boat for Europe... they're making new experiments with antiseptics!" (1)
• "Colds were undermining my children's health- ...don't they look wonderful now?" (1)
• "I Was A Hitch Hiker On The Highway of Love" (1)
• "I can't afford to lose a week's salary- can you?" (1)
• "I want gaiety, friends, LOVE," she sobbed "And you shall have them," I promised her (1)
• "Listerine, madam, -quickly" (1)
• "Not a tooth in his head" (1)
• "Thanks, Doctor, but remember it was your idea" (1)
• "The same advice I gave your Dad ... Listerine, often" (1)
• "There is No Place for the Weakling" (1)
• "We guard our throats against germs" (1)
• "What I know about nice women" (1)
• "You're Right, Doctor" (1)
• -If a gentleman could swear! (1)
• -his sore throat may be yours tomorrow! (1)
• -how many of them had sore throats (1)
• 3 out of 4 times it begins as a common cold Pneumonia at the first sign of a cold - Listerine! (1)
• A Gargle Won't Help Your Sore Throat (1)
• A Million A Minute (1)
• A Timely Warning (1)
• A billion dollars couldn't buy this endorsement - The mighty Lancet approves Listerine (1)
• A clean, fresh mouth is always important ...especially now! (1)
• A tip for Mr. Hoover - a hint for Mr. Smith (1)
• After a Day of Smoking... (1)
• Another great achievement by the Squibb Laboratories (1)
• Are you Bewildered by conflicting tooth-paste claims? (1)
• Before their "lay me down to sleep" (1)