Medicine and Madison Avenue: Toothpaste and Mouthwash

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Duke Libraries > Digital Collections > Medicine and Madison Avenue > Toothpaste and Mouthwash

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A database of over 600 advertisements and historical documents dated between 1911 and 1958, relating to the creation and influence of health-related advertising.

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John W. Hartman Center for Sales, Advertising & Marketing History
919-660-5827

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Company
- A. Wulfing & Company (7)
- Bauer Chemical Company (4)
- Bauer Chemical Company, Incorporated (6)
- Bristol-Myers Co. (3)
- Colgate (4)
- Dentinol & Pyorrhocide Co., Inc. (5)
- E. R. Squibb & Sons (25)
- Hudson Products Inc. (2)
- Lambert Pharmacal Company (55)
- Lavoris Company (1)
- Oral B Company (3)
- Pepsodent Company (8)
- Procter & Gamble (3)
- Pyrodento (6)
- Pyro-form Co., Robert P. Gust Co. (1)
- Unknown (4)

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Product
- Listerine (55)
- Squibb Dental Cream (25)
- Formamint (13)
- Pepsodent Tooth Paste (7)

Subject
- Lambert Pharmacal Company (55)
- Listerine (55)
- Features--Children (36)

Year
- 1957 (16)
- 1923 (11)
- Undated (11)
- 1931 (10)

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Includes oral hygiene products promoted as the means to preserve teeth and gums, to prevent infectious diseases, and to have pleasant breath. Includes oral hygiene products promoted as the means to preserve teeth and gums, to prevent infectious diseases, and to have pleasant breath.

Controlled test on 102 people shows 1/2 As Many Colds For Listerine Users	Danger Ahead ... Winter ... Protect Yourself against Colds and Sore Throat	Of 17,390 Dentists...3 out of 4 use Pepsodent	Wherever children gather these days You're Sure to Find Germs!
"There is No Place for the Weakling"	No matter where you go now... You Can't Escape from Germs!	The Most Important Announcement We Have Ever Made. Dandruff can be Cured with Listerine!	The THROAT - the culture-bed of disease
A billion dollars couldn't buy this endorsement - The mighty Lancet approves Listerine	Can Pyorrhea Be Cured?	Listerine-your "second best" friend when Sore Throat strikes!	Why risk the gifts of health and charm?
Squibb Dental Cream is one dentrifice that protects your teeth safely and effectively	Trustworthy in a hundred little emergencies	What Doctors do for their own sore throats	Before their "lay me down to sleep"
White teeth-but what would the X-Ray show?	The Most Crowded Classroom can find space for germs!	"Colds were undermining my children's health- ...don't they look wonderful now?"	So Doghouse Days Are Here Again!
You haven't finished until you brush your gums!	For cuts, bruises, wounds, stings - all infections - Listerine - instantly!	This Space Reserved for a tooth that must last for 63 years	-If a gentleman could swear!
Ending Needless Fear	-his sore throat may be yours tomorrow!	Why Blood-Starved Gums are Defenseless against Pyorrhoea	Can you pass this 1-minute test on Dental Care?
I Don't Give A Hoot About All Your Clinical Cold Tests... "...what will Listerine do for My Sore Throat?"	If you could see the Germs in Your Throat	Mother-Be sure you get Pepsodent for child's teeth and gums	The Expectant Mother should, by all means, know these facts about Squibb's Dental Cream

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