Medicine and Madison Avenue: Toothpaste and Mouthwash

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Duke Libraries > Digital Collections > Medicine and Madison Avenue > Toothpaste and Mouthwash

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A database of over 600 advertisements and historical documents dated between 1911 and 1958, relating to the creation and influence of health-related advertising.

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John W. Hartman Center for Sales, Advertising & Marketing History
919-660-5827

Narrow Category By

Company
- Lambert Pharmacal Company (55)
- E. R. Squibb & Sons (25)
- Pepsodent Company (8)
- A. Wulfing & Company (7)

Product
- Listerine (55)
- Squibb Dental Cream (25)
- Formamint (13)
- Pepsodent Tooth Paste (7)

Subject
- Lambert Pharmacal Company (55)
- Listerine (55)
- Features--Children (36)

Year
- 1957 (16)
- 1923 (11)
- Undated (11)
- 1931 (10)

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Includes oral hygiene products promoted as the means to preserve teeth and gums, to prevent infectious diseases, and to have pleasant breath. Includes oral hygiene products promoted as the means to preserve teeth and gums, to prevent infectious diseases, and to have pleasant breath.

Science-not Magic-has produced Squibb Dental Cream	False Teeth Wearers often worst breath offenders	Gleem... the toothpaste for people who can't brush after every meal	If you could see the germs in your throat
Its time to waken "Drowsy Mouths"	A Gargle Won't Help Your Sore Throat	Different from all other tooth pastes!	The whispers he never heard
It's time to Smile!	Throat hygiene is vital to health	See How Listerine Reaches Deep Down Into The Throat To Kill Dangerous Germs	Choose your mouth wash as carefully as you would your doctor
Can A Woman Work And Keep Her Health?	It is Puzzling, Isn't It?	Now the dentists speak: about something very important to you	"Catch the first boat for Europe... they're making new experiments with antiseptics!"
The One Man who would tell her!	Film-A Real Danger	Listerine The Safe Antiseptic	Wet feet breed Sore Throat
You can't stop him	Guard against infection	Film and acid aren't your teeth's worst enemies	Which of these "dental ills" do you fear most?
How Old Are You?	A Million A Minute	This or This? Feel well and keep well use Listerine After Shaving	Are you Bewildered by conflicting tooth-paste claims?
Where sore throats come from-	"-but sore throat is only the beginning!"	If you smoke... how's your breath today?	Your Little Girl...Will she keep that radiant smile?

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Sort by: Toothpaste and Mouthwash - 137 Items

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