MMA Search Tips

The search field allows you to search for words possibly found in an advertisement's headline, or in the names of a company, products, publications, etc. which would be included in the description of the advertisement in this database.  Once you have entered the word(s) you would like to search for, you are able to search across the entire collection for that term(s) or further limit your searching by choosing a facet from the menu on the lower left hand side. Any search will yield a list of available items, organized by company, product, subject, and year which will allow you to narrow your results. 

Keyword Searchable fields:

Pre-set Searches:

Pre-set searches that will help you to find ads containing specific types of illustration (including minorities, children, sports, etc.) or specialized advertising devices, such as coupons, that may be of particular interest.

Professionals: 

• Nurse
• Medical Specialist
• Pharmacist 
• Doctor
• Lab Technician
• Dentist
• Dietician-Nutritionist

Ethnic Groups:

• African/African American           
• Asian
• Pacific Islander
• European

Special Groups:

• Sports
• Military 
• Children

Illustration Type:

• Comics
• Cartoon
• Photograph

Advertising Devices:

• Coupons
• Premiums
• Contests
• All Famous People
• All Testimonials

You may narrow any of these searches by category, by clicking any of the categories displayed in the side facet bar.

Collection Categories

Searchable collection categories in MMA are:

• Cigarettes
• Cough and Cold
• First Aid and Wound Care
• Food
• Household Cleansers and Disinfectants
• Insecticides and Poisons
• Institutional and Pharmaceutical
• Laxatives and Indigestion Relief
• Nutrition and Diet Aids
• Ointments and Acne Preparations
• Pain Relievers
• Soaps
• Supplementary Documents
• Toiletries
• Toothpaste and Mouthwash
• Vitamins and Tonics

A description of the categories, including the number of ads each contains, is available on the Browse page.