How we get yeast for health photographs

Item Information

• Description
  Document date is April 23, 1926. Humorous account of JWT staff's efforts to track down consumers whose testimonials were to be used in "Yeast for Health" advertisements. Interesting discussion of the personal and technical issues involved in getting good photographs of consumers for testimonial campaigns.

• Item ID
  MM1150
• Category
  Supplementary Documents
• Product
  Fleischmann's Yeast
• Medium
  Newsletter
• Publication
  JWT Newsletter #129
• Company
  J. Walter Thompson Company
• Date
  1926
• Type
  Still Image
  advertisements
• Subject
  Subcategory--Supplementary Documents
  Testimonial--Consumer users of yeast.

• Copyright & Usage
  See the policy for this collection.