Mrs. Wilkins reads the Ladies' Home Journal

Item Information

• Description
  Document date is June 1923. Fictional evocation of a housewife's response to reading the Ladies' Home Journal. Provides good background for understanding magazines as vehicles for ad campaigns. Has interesting discussion of her response to advertisements; products mentioned include Lux soap, hand cream and canned food. Also illustrates appeal of coupon offers.

• Item ID
  MM1151
• Category
  Supplementary Documents
• Product
  unknown
• Medium
  News Bulletin
• Publication
  JWT News Bulletin #99
• Company
  J. Walter Thompson Company
• Date
  1923
• Type
  Still Image
  advertisements
• Subject
  Features--Coupons
  Subcategory--Supplementary Documents

• Copyright & Usage
  See the policy for this collection.