Mrs. Wilkins reads the Ladies' Home Journal


Item Information help

  • Description
    Document date is June 1923. Fictional evocation of a housewife's response to reading the Ladies' Home Journal. Provides good background for understanding magazines as vehicles for ad campaigns. Has interesting discussion of her response to advertisements; products mentioned include Lux soap, hand cream and canned food. Also illustrates appeal of coupon offers.
blog comments powered by Disqus
Help Improve Our Site

Please take one minute to fill out our brief survey. Your feedback will help us improve Duke Digital Collections.