The "Woman Appeal"

Embed

Item Information help

  • Description
    Document date is January 1924. Article discussing how to appeal to women consumers, who do most of the shopping for the entire family. Describes four types of shoppers -- the housewife, the society woman, the club woman, and the business woman -- and suggests how to develop ad campaigns with "woman appeal." Examples include cosmetics, food and household goods.
blog comments powered by Disqus
Help Improve Our Site

Please take one minute to fill out our brief survey. Your feedback will help us improve Duke Digital Collections.

Thanks!