The "Woman Appeal"

Item Information

• Description
  Document date is January 1924. Article discussing how to appeal to women consumers, who do most of the shopping for the entire family. Describes four types of shoppers -- the housewife, the society woman, the club woman, and the business woman -- and suggests how to develop ad campaigns with "woman appeal." Examples include cosmetics, food and household goods.

• Item ID
  MM1152
• Category
  Supplementary Documents
• Product
  unknown
• Medium
  News Bulletin
• Publication
  JWT News Bulletin #105
• Company
  J. Walter Thompson Company
• Date
  1924
• Type
  Still Image
  advertisements
• Subject
  Subcategory--Supplementary Documents

• Copyright & Usage
  See the policy for this collection.