Federal Trade Commission complaint against The Fleischmann Company

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  • Description
    Document date is November 20, 1931. Complaint filed by Federal Trade Commission against Fleischmann's Yeast and its parent company Standard Brands Incorporated, for using deceptive advertising methods in its "Yeast for Health" campaign. Main focus of complaint is on payment of money to obtain testimonials; also photographing consumers in settings unlike their usual environments. FTC charges that these methods tend to overstate value of product and thus unfairly divert trade from competitors.
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