Federal Trade Commission, Interview with Hubert Prior (Rudy) Vallee
Headline:
Federal Trade Commission, Interview with Hubert Prior (Rudy) Vallee
Date:
1931
Description:
Document date is May 10, 1931. Interview with Rudy Vallee, host of NBC radio show called the "Fleischmann Hour," conducted by Joseph E. Sheehy, an examiner for the Federal Trade Commission, as part of its investigation into the "Yeast for Health" campaign. Questions focus on when and how Mr. Vallee's testimonial was obtained by the JWT Co.
About 600 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the...
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