Federal Trade Commission, Interview with Mabel Kinneer

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  • Description
    Document date is June 2, 1931. Interview with Mrs. Mabel Kinneer conducted by Joseph E. Sheehy, an examiner for the Federal Trade Commission, as part of its investigation into the "Yeast for Health" campaign. (See copies of the FTC's complaint and Standard Brands Inc. response.) Kinneer's photograph and testimonial appeared in a June 1930 ad for Fleischmann's Yeast (See "This Common Ailment steals vigor and leaves its mark on body, face and mind" in MMA ad database). Questions focus on how the JWT Co. agent obtained her testimonial and posed her for the photographs to accompany it.
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