It Had Better Be True


Item Information help

  • Description
    Article by editor of Printers' Ink explaining provisions of 1938 Wheeler-Lea amendment, which gave Federal Trade Commission expanded powers to regulate advertising. Warns that new law will make many favorite copythemes illegal, and urges advertisers to become familiar with its provisions. Gives examples of claims that will be no longer safe to make.
blog comments powered by Disqus
Help Improve Our Site

Please take one minute to fill out our brief survey. Your feedback will help us improve Duke Digital Collections.