Consumer Jury Test of 4 Types of Scottissue Advertising

Item Information

• Description
  Marketing report prepared by J. Walter Thompson Co. investigators about response of women consumers to four different toilet paper ads. Includes summary of investigators' impressions of interviews plus excerpts of women consumers' comments. Concludes that women tended to respond most to the "prettiest" ads and did not read copy carefully.

• Item ID
  MM1174
• Category
  Supplementary Documents
• Product
  ScotTissue
• Medium
  Marketing Report
• Publication
  [Unpublished]
• Company
  J. Walter Thompson Company
• Date
  1933 Sept.
• Type
  Still Image
  advertisements
• Subject
  Subcategory--Supplementary Documents

• Copyright & Usage
  See the policy for this collection.