About OAAA Archives

The Outdoor Advertising Association of America (OAAA) Archives document the operations and activities of the OAAA, the primary professional organization throughout the modern history of the outdoor advertising industry in the U.S., 1885-1990s. Duke University Libraries originally created the descriptive metadata for the collection as part of the Resource of Outdoor Advertising Descriptions (ROAD) database, an NEH grant-funded project to provide access to Duke's outdoor advertising material. Images were then digitized with the assistance of a grant from the National Historical Publications and Records Commission (NHPRC).

Copyright & Citation

Most of the advertisements digitized as part of the the ROAD: Resource of Outdoor Advertising Descriptions Project were published after 1923. Therefore, the majority of advertisements represented in this resource are not in the public domain. The advertisements may be viewed and printed out by anyone for research, teaching, private study, or general interest. For any other uses of these advertisements please refer to the Copyright & Citation policy for the ROAD project.