Real Gusto In a Great Light Beer

Item Info

Title:
Real Gusto In a Great Light Beer
Date:
December 25, 1963
Description:
Billboard features a man drinking a glass of Schlitz beer. Photo taken as part of advertisement study conducted by General Media and Copy Research Company. Posting company name whited out for memory test.
Subject:
Beverages
Format:
Digital Collection:
Resource of Outdoor Advertising Descriptions (ROAD)
Source Collection:
Outdoor Advertising Association of America (OAAA) Archives, 1885-2019 and undated
Rights Note:
Most of the advertisements digitized as part of the the ROAD: Resource of Outdoor Advertising Descriptions Project were published after 1923. Therefore, the majority of advertisements represented in this resource are not in the public domain. The advertisements may be used by anyone for research, teaching, private study, or general interest. For any other uses of these advertisements please see our page on copyright and citations https://library.duke.edu/rubenstein/research/citations-and-permissions.
Identifier:
  • oaaaarchives
  • duke:214543
  • AAA5227
  • ark:/87924/r32r3nx3j
  • ca1f429d-d806-4601-9146-7400fc2d763e
Permalink:
https://idn.duke.edu/ark:/87924/r32r3nx3j
Sponsor:
Adopted by Fletcher Family Foundation in honor of Nancy Fletcher