Premium-Brewed...For That Wonderful World of Leisure

Item Information

• Description
  Billboard features image of man and woman walking arm in arm down a city street. Photo taken as part of advertisement study conducted by General Media and Copy Research Company.

• Item ID
  AAA5235
• Source Collection
  Outdoor Advertising Association of America (OAAA) Archives, 1885-1990s
• Product
  Old Milwaukee Beer
• Medium
  Billboard
• Placement Company
  Naegele
• Title
  Premium-Brewed...For That Wonderful World of Leisure
• Company
  Schlitz Brewing Company
• Date
  1963 Nov. 5
• Setting
  City Scene
• Genre
  advertisements
  photographs
• Tone
  Color
• Type
  outdoor advertising
• Subject
  Beverage

• Copyright & Usage
  See the policy for this collection.